The rise of ‘order-with-me’ businesses has given many Namibians a way to earn a living in a tough economy.
Using social media, small traders import clothes, cosmetics and other goods for customers.
But many say that high import charges, border delays and the confiscation of goods are making it harder to survive.
Business journalist Priscilla Mukokobi (PM) engaged Namibia Revenue Agency (NamRA) commissioner Sam Shivute (SS).
He explained the rules and responded to concerns from small-scale importers.
PM: Many young Namibians survive through the ‘order-with-me’ business model. Does NamRA recognise these entrepreneurs as important to the economy?
SS: Yes, NamRA recognises all importers, including those in the ‘order-with-me’ space, as important clients and contributors to the national economy.
PM: What steps is NamRA taking to support them?
SS: We are setting up a dedicated facility in Windhoek to facilitate the clearance of these types of imports. This should reduce storage costs and improve the speed at which goods are released.
PM: Traders say import charges are too high and often wipe out profits. Why are these costs so high?
SS: Namibia is part of the Southern African Customs Union. All commercial imports are charged based on a common tariff system. Some goods, like clothing, attract higher duties.
PM: Is there any plan to reduce these charges for small traders?
SS: No. NamRA does not set tax rates. Our role is to enforce the law. Tax policy decisions are made by the finance ministry.
PM: Some traders say they are shocked by the final charges when goods arrive. Is there enough transparency?
SS: Yes. All charges are clearly shown in an assessment notice given to the importer.
PM: Why can’t traders know these costs before importing?
SS: They can. NamRA offers an advance ruling service. This allows traders to check duties and classification before importing goods. We encourage them to use this service.
PM: Confiscation of goods is a major concern, especially items suspected to be counterfeit. How do you determine this?
SS: Brand owners or their representatives confirm whether goods are counterfeit. NamRA only detains the goods for verification.
PM: What if a trader did not know the goods were fake?
SS: The law is clear. Counterfeit goods are not allowed. They are seized and destroyed, regardless of intent.
PM: Many of these traders are just individuals trying to survive. Does NamRA take that into account?
SS: The law applies equally to everyone. Goods are either classified as commercial or personal. Commercial goods are taxed fully.
PM: Should small traders expect any flexibility?
SS: We are introducing measures such as a dedicated clearance facility to streamline processes. But we must operate within the law.
PM: Some feel enforcement is harsher on small traders than big companies. What do you have to say?
SS: That is not true. The law is applied the same way to all importers, regardless of size.
PM: There are also complaints about delays at the border. Why do these delays happen?
SS: Delays usually occur due to incorrect paperwork, incorrect declarations or failure to meet requirements set by other authorities.
PM: How quickly can goods be cleared if everything is in order?
SS: In most cases, goods can be cleared within 24 hours once all documents are correct and payments are made.
PM: Traders say delays and confiscations cost them customers. Does NamRA acknowledge this impact?
SS: These issues mostly arise from non-compliance. We urge traders to follow the rules to avoid losses.
PM: How do you balance enforcing the law with protecting livelihoods?
SS: We understand the importance of small businesses, but enforcement is necessary to protect the economy and consumers.
PM: Some traders say they do not fully understand customs rules. Is NamRA doing enough to educate them?
SS: We hold regular engagements with traders. The last one was in December 2025, and another is planned. Information is also available at our offices.
PM: What about workshops or outreach programmes?
SS: These are already part of our ongoing engagements.
PM: If goods are confiscated, what can traders do if they feel the decision was unfair?
SS: The law provides for an appeal process under the Customs and Excise Act.
PM: Is the appeal process affordable?
SS: Yes. Appeals can be made to the finance ministry at no cost, although legal help is optional.
PM: With youth unemployment high, could strict enforcement discourage entrepreneurship?
SS: Enforcement is necessary to stop illegal goods from entering the country. It should not affect businesses that follow the law.
PM: What message do you have for ‘order-with-me’ traders?
SS: Follow the rules, declare goods correctly and make use of the services we provide. This will help avoid delays and losses.
PM: Can traders expect any policy changes soon?
SS: Policy matters, including tax rates, are handled by the finance ministry, not NamRA.