Windhoek Lager to jack up independence celebrations

Home Business Windhoek Lager to jack up independence celebrations


Namibia Breweries Limited (NBL) on Monday handed 350 cases of its world class beer brand, Windhoek Lager, to the Ministry of International Relations and Cooperation for distribution to the different Namibian embassies across the globe.

NBL Managing Director, Wessie van der Westhuizen, emphasized the donation as a contribution to Namibia’s upcoming 26th independence celebrations and as a priority for NBL.

Van der Westhuizen said: “NBL as a proudly Namibian establishment is proud to once again share in the celebrations of Namibia’s independence. We are even prouder that we can be involved on levels beyond our borders on this very special occasion. NBL values the important role our assigned ambassadors play abroad as they are responsible for upholding the name and image of Namibia, hence our commitment to making them feel a part of this celebration and also bringing them closer to home. We as NBL hereby also reassure our commitment to contributing to, and supporting government, in its Vision 2030 framework.”

Accepting the donation on behalf of the government, the Minister of International Relations and Cooperation, Netumbo Nandi-Ndaitwah, stressed that Windhoek Lager has become an important logo and iconic brand for marketing Namibia all over the world.

“Everywhere in the world you will find people drinking and talking about Windhoek Lager. This brand is a very important trademark for us. And the presence of Windhoek Lager at the independence celebrations of the different Namibian embassies across the globe will make the celebrations even more popular. Windhoek Lager is a product effectively used. Thank you Namibia Breweries for committing to being a strategic partner and a marketing tool for our country,” she said.

Nandi-Ndaitwah assured that heads of mission are fully cognizant of the importance of responsible drinking, and that no irresponsible behaviour has so far been recorded in the history of the partnership with NBL.

The 350 cases of Windhoek Lager will be distributed to 33 Namibian foreign missions. Nandi-Ndaitwah promised that the donation will reach its destinations on time for the independence celebrations on March 21.

Van der Westhuizen said: “We understand the role NBL plays in Namibia and its economy, especially with the number of employment opportunities we have thus far created and will still create in future, as well as our contribution to GDP. As a result, we remain committed to continuously produce world class products which is synonymous with NBL and ultimately the O&L Group.”