Laurencia Prinzonsky
With the needs of our clients in mind, Sanlam is committed to do more to help, not only during times of bereavement when a family member has died, but also during your day-to-day life while you are still alive. With this in mind, Sanlam Extra was born as “a programme that not only benefits the beneficiaries”.
Sanlam Extra offers through its Prestige Funeral plan benefits such as funeral cover, a hospital cash benefit, retrenchment cover and various covers in circumstances where one is involved in an accident. To ensure that the policyholders also benefit while the insured is still alive, Sanlam has now added a rewards programme to it.
This was undertaken after extensive research and enquiry to benefits that offer values to the policyholders, and investigations into their needs. The rewards programme was designed around
feedback from customers.
With groceries and food, household goods, furniture and electronics, healthcare, education, airtime, stationery as well as transport consuming the largest portion of our customers’ monthly budgets, we used this as the focus of the rewards programme.
At its core, the policy provides clients conventional insurance benefits, and adds many Extra non-insurance
benefits. The programme saves our clients’ money, assists them in times of need, and provides them with access to healthcare guidance and advice that they might not otherwise have had access to.
In the first two months of the programme, we have distributed N$125 000 in rewards to our Prestige Funeral Plan clients, ranging from groceries and school uniform vouchers, to vouchers for household goods and airtime.
Another big focus of the programme is Sanlam’s clients’ wellbeing, including access to medical services. The programme offers all members access to 24-hour medical services. Clients can phone a toll-free helpline for medical advice at any t
ime.
“Imagine, it is the middle of the night and your child is sick, you do not have a car, and you are far from a hospital.
If you are a Sanlam Extra member, you can phone the helpline, and a medically-trained consultant will
help you assess the symptoms, and provide you with a home remedy if possible”, says Laurencia Prinzonsky, Sanlam Marketing and Communications Manager.
If the condition is serious, the helpline can send emergency medical services to the client at no cost to the client.
They’ll help the client monitor the situation until paramedics arrive, and even offer telephonic trauma counselling or debriefing. All members also get four free tele-doctor consultations a year.
Suppose a Sanlam Extra member gets sick.
Usually, this would mean they need to go and take off work to go to a clinic, where it may take some time before they can see a
doctor. This is not ideal if they are not feeling well, or if they cannot get time off work. In this instance, the member of Sanlam Extra can now schedule a tele consultation with a doctor in the comfort of their home. With the programme continuously evolving, Sanlam looks forward to expanding on the value the company adds for its clients to help them live confidently. For more information about Sanlam Extra, speak to your Sanlam financial adviser or an accredited broker.
* Laurencia Prinzonsky is the Marketing and Communications Manager at Sanlam Group Marketing.