The United States (US) embassy in Namibia recently hosted the Youth Sandbox on Sports and Economic Benefits at the American Centre in Windhoek. 

It was a dynamic and forward-thinking event that placed the spotlight on the untapped economic potential of sport in Namibia.

Bringing together an energetic mix of Namibian youth, policymakers, educators and sport professionals, the event fostered vibrant dialogue on how sport can be a powerful driver for economic development, entrepreneurship and community upliftment.

Delivering the opening remarks, US embassy Chargé d’Affaires Brandon Hudspeth underscored the significant economic contribution of sport in the US and its potential to do the same in Namibia. 

“In the US, sport is a billion-dollar industry that supports employment, boosts tourism and provides a platform for small business growth.

“Namibia has the talent, creativity and vision to build a similar thriving sports economy – one that opens doors for youth, attracts investment and builds stronger, more resilient communities,” he remarked. 

The evening featured a variety of moderated sessions, panel discussions and case study presentations, covering a broad spectrum of topics such as sport infrastructure development, the business side of sport, sport tourism and youth entrepreneurship. 

Speakers highlighted the importance of treating sport not merely as a recreational or competitive activity but as a powerful tool for national development.

A high-level panel of experts shared their insights and experiences. 

The panel included deputy minister of education, innovation, youth, sport, arts and culture Dino Ballotti, member of parliament Utaara Mootu, chief administrator of the Namibia Sports Commission Freddy Mwiya, University of Namibia’s head of sports Matheus Haitota, Fifa-licensed sport agent and lecturer Peter Haufiku as well as David Norman representing the embassy.

Each panellist brought a unique perspective to the table, offering actionable strategies to build a sustainable sport economy. 

Key recommendations included improving accessibility to sport facilities, encouraging stronger collaboration between government and the private sector, as well as introducing policies that support innovation and investment in youth-led sports ventures.

A standout moment of the evening was the live pitch competition, where selected young participants had just 60 seconds to present their innovative sports-related business ideas. 

The winning pitch earned a one-on-one mentorship opportunity with deputy minister Ballotti, opening a potential pathway toward real-world implementation and impact.

The event is part of the US embassy’s broader initiatives to promote youth leadership, economic opportunity and public diplomacy in Namibia.