At a time when many young people are struggling to find work, Miti Muchaka an entrepreneur is creating jobs through determination, discipline, and self-belief.
Muchaka, a young businessman from Katima Mulilo in the Zambezi region, is the founder and director of Kong Investment CC, a company he started in August 2022. Today, the business operates from Windhoek and runs several growing brands under one umbrella.
“I started small, with what I had. There were no investors and no loans. Just my own savings and hard work,” he said.
Kong Investment CC’s main business is Gorilla Private Protection Group, which offers professional security services. These include event security, nightlife security, corporate protection, and VIP escort services. He started the security company after noticing a gap in the market.
“There was a real need for disciplined, reliable, and professional security services. I wanted to build a brand people could trust,” he said.
Over time, the business has grown beyond security. Under Kong Investment CC, he also runs Gorilla Beard Oil, a grooming product for men, and Gorilla Puff, a hookah and entertainment-related business. He is also preparing to launch a clothing brand soon.
The growth did not happen overnight. Muchaka says the company expanded slowly through reinvestment and consistent service delivery. The money earned from the business also helped him pay for his university education.
“I studied Library and Information Science at the University of Namibia. That education helped me a lot with administration, record keeping, and managing the business properly,” he said.
Depending on bookings and demand, Kong Investment CC employs and contracts between 10 and 20 people, mostly young Namibians. For many of them, the company is an important source of income.
“Every contract we secure puts food on the table for families, not just my own,” he said. Like many small business owners, he faces serious challenges. These include late payments from clients, high operating costs, and unstable cash flow. During difficult months, careful planning is key. “I cut unnecessary expenses and sometimes use income from one business to support another. Diversifying the business has helped us survive tough times,” he said.
Despite the challenges, he has never received government aid. He says everything the company has achieved so far is through self-funding and private work.
Today, Kong Investment CC is his main source of income. It supports him, helps him assist his family, and allows him to create opportunities for others.
For him, the journey is far from over. His goal is to continue building strong, home-grown brands while opening doors for young people.
“This is not just about business. It’s about building something meaningful and creating hope,” he said.