To kick off the New Year, Bank Windhoek announced the launch of its refreshed corporate identity on Monday, 20 January. The bank has described the move as a bold step forward, reflecting its brand’s evolution and commitment to staying relevant in an ever-changing financial landscape. 

The new identity, which came into effect this month, introduces updated colour palettes, patterns, fonts and iconography in what the bank stated showcases a progressive and dynamic look that builds on the brand’s legacy. 

Bank Windhoek spokesperson, Jacquiline Pack, said the heart of the redesign is the transformation of the iconic “W” into a versatile and multidimensional symbol representing innovation and forward-thinking. She added that the “W” now adapts to various patterns and dimensions, providing flexibility and vibrancy across platforms, while maintaining a cohesive brand presence. 

“A key highlight of the refreshed identity is the reintroduction of the icon on a white flag, positioning it as the hero element of the brand. This deliberate move ensures the icon takes centre-stage, symbolising a clean, bold and modern approach that resonates with the brand’s core values,” said Pack. “The redesign of the brand portal further reinforces this fresh look, creating a visually- dynamic and user-friendly space that embodies the essence of progressiveness and creativity.” 

Asked why the bank is rebranding, Pack responded that brands must evolve to maintain relevance, especially in a world where consumer expectations and market dynamics are constantly shifting. “Our new identity reflects our dedication to innovation, while honouring the trust and love our customers have placed in us over the past 43 years.” The new corporate identity is expected to be rolled out in phases over the next three months.