The Jeep brand last week announced the sale of the five-millionth Jeep Wrangler, a 2023 Jeep Wrangler 4xe Rubicon 20th Anniversary Edition in Earl exterior paint, which was bought by a customer in Camden, New Jersey, in the United States of America. The lucky owner will receive US$5 000 worth of Jeep Performance Parts (JPP) by Mopar and lifetime Jeep Wave customer care benefits.
This milestone achievement for the brand coincides with the introduction of the 2024 Jeep Wrangler, which will be sold in markets around the world, and the launch of the “Famous for Freedom” global marketing campaign, featuring the celebrated 1995 track, “California Love.”
The Jeep Wrangler is the icon of the brand and one of the most recognisable nameplates in the industry, and has been since its unveiling at the 1986 Chicago Auto Show as a 1987 model, replacing the Jeep CJ and continuing the legacy established by the original 1941 Willys MB.
“With 5 million Wranglers sold, the Jeep brand continues to grow, fueled by the unwavering passion of the Jeep global community,” said Jim Morrison, senior vice president and head of Jeep brand North America. “With legendary 4x4 capability, open-air-freedom and a timeless design, the Wrangler embodies the spirit and the soul of the Jeep brand.
“More than 80% of the 5 million Wranglers sold since 1986 are still on the road, having fun out there and showcasing the amazing staying power of the vehicle. Our new 2024 Wrangler raises the bar once again as the most capable Wrangler yet, with more technology, safety features and refinement,” Morrison added.
Five Generations
The very first Jeep Wrangler, with the model code YJ, entered into production line 37 years ago at the American Motors Corporation factory. The YJ went on to sell 630 000 units between 1987 and 1995.
It was followed by the TJ in 1996, the JK in 2006 and the JL in 2017, each new generation building on a legendary history through an unmatched combination of off-road capability and authentic Jeep design.
Since the Wrangler YJ’s introduction as a single two-door model with two engine options – a 2.5-liter four cylinder and a 4.2-liter inline six cylinder – each subsequent iteration of Wrangler has been designed to be even more refined and comfortable for daily use, while providing customers with the world’s most off-road capable and most iconic SUV.
Now, the all-new 2024 Jeep Wrangler offers more capability, more advanced technology features and more refinement than ever before, with a lineup that includes Sport, Sport S, Sahara, Willys, Rubicon, new Rubicon X, High Altitude and Rubicon 392.
Jeep Wrangler
The iconic Jeep Wrangler, the most capable and recognized vehicle in the world, delivers unmatched off-road capability and is produced with more than 80 years of 4x4 engineering excellence. New for the 2024 model year, the Wrangler adds even more capability with its first full-float Dana rear axle, available factory-installed 8,000-pound-capacity Warn winch and increased 5 000-pound tow capability.
Inside, the new 2024 Wrangler offers more comfort and safety features with available 12-way power adjustable front seats, standard 12.3-inch Uconnect 5 touchscreen radio and standard side curtain airbags in the first and second rows. Powertrain options include a 3.6-liter Pentastar V-6, a 2.0-liter turbocharged inline four-cylinder engine, a 6.4-liter V-8 and the electrified Wrangler 4xe, which uses a 2.0-liter turbocharged gas engine, two electric motors and a high-voltage battery pack.
– Jeep Brand