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Industry Loop: For the people or not for the people?

2021-10-29  Staff Reporter

Industry Loop: For the people or not for the people?
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NSK

An incident that transpired at X.S. Lounge in the capital recently between DJ Lischen and Desertstorm demonstrates that we still have a problem with the DJ culture in this country.

There is a good chunk of DJs in this country that still does not understand they need to play for the audience and not for themselves or fellow DJs – that it will always be about the people and for the people! This is something I have been preaching about for years.

A DJ is that Kapana spice that adds just that little something. Who can look me dead in the eyes and say they love munching on Kapana without Kapana spice? Like, how on earth do you not add Kapana spice to Kapana?

Who are you? What are you?! Uh... not Namibian! Mxiim.  So, yes, no owner or management of a lounge is going to raise their hand and say they do not need a DJ or music.

You need a DJ or music. However, it becomes problematic when that DJ does not reflect the will of the people or does not play for the people.

Because, essentially, that’s what it is, isn’t it? You are in that position to entertain people – people who pay money at the entrance; people who are spending money on drinks and food; people who could’ve been somewhere else but chose to spend their time at your establishment; people whose money will foot your fee as a DJ.

So, surely, DJs should be playing for the people, right? I mean, if you wanted to play music for yourself, lock yourself in your room and play your music?

But if we are saying you are going to play outside your room at a public place like a nightclub or a lounge, you should understand the principle of playing for the people, right?

 But it seems like that’s still not the case for a good chunk of DJs in this country. A good chunk of DJs still seem to not understand this. This is where research and development come in – another subject matter that I have been preaching.

If these DJs did research and actually worked on self-development, they’d understand what people want. If this chunk of DJs did research and actually worked on self-development, they’d understand that being in that position is not about them or their weird and misplaced egos but about what the people want! 

What transpired at X.S Lounge last Friday has the potential to kill establishments. People will eventually get tired of being taken for a ride and opt to camp at a different spot.

Namibians may be ignorant, but one thing about us is that we eventually get tired of being taken for a p**s. And when we reach that point... issa wrap! 

So, advise to all the lounges, nightclubs around the country, appoint a music manager that will clearly define and uphold your music policy.

It will always be about the people and for the people!

Until the next Loop, we say #GMTM                             

Need an MC? Contact NSK for a quote at naobebsekind@gmail.com 


2021-10-29  Staff Reporter

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