The Jeep brand and Universal Pictures are teaming up once again, this time to launch Universal and Amblin Entertainment’s new movie “Jurassic World Dominion,” the epic conclusion to the Jurassic era, which has thrilled fans around the globe for almost three decades and has earned more than US$5 billion world-wide.
The Jeep brand’s global campaign will run in markets around the world, including in North America, Europe, Middle East and Asia Pacific.
The marketing campaign in the US will include a 30-second broadcast spot, content across Jeep brand’s social media channels, including an extended one-minute version of the TV spot and behind-the-scenes footage showing the making of the commercial, plus experiential events where members of the Jeep Wave community will be able to register to see the new film in select cities across the U.S.
“Almost 30 years ago, moviegoers saw Dr Ian Malcom escape danger from dinosaurs in the original ‘Jurassic Park’ film while riding in the back seat of a 1992 Jeep Wrangler,” said Olivier Francois, global chief marketing officer, Stellantis. “We paid homage to that iconic scene in the Jeep brand’s 2018 Big Game commercial, which then featured the new Jeep Wrangler, as the next extension of our relationship with Universal Pictures. Here we are now in 2022, and we continue to see the evolution of the Jeep brand around the world with electric plug-ins, including the Jeep Wrangler 4xe and Grand Cherokee 4xe, which are quite literally charged for any adventure, this time with a four-legged passenger of a different kind riding along in the front seat.”
“The Jeep brand has substantially expanded in the three decades since the first appearance of the Wrangler in the original ‘Jurassic Park’ film,” said Christian Meunier, Jeep brand CEO. “We have entered into new SUV segments, we have increased our global production footprint and, with the rollout of our 4xe electrified portfolio that includes the Wrangler 4xe, the Jeep brand is developing the most capable and sustainable 4x4 vehicles in the world, satisfying the needs of our expanding global Jeep community.”
Built on 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people who seek extraordinary journeys. The Jeep vehicle range consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Grand Cherokee 4xe, Renegade and Wrangler and Wrangler 4xe.
The legendary Jeep brand’s off-road capability is enhanced by a global electrification initiative that is transforming 4xe into new 4x4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom.
All Jeep brand SUVs will offer an electrified variant by 2025.