When Foibe Sheehama lost her job in 2019, her world turned upside down. She was a young mother of three boys, with bills to pay and dreams that suddenly felt out of reach. But instead of giving up, she decided to take control of her life, and that decision changed everything.
Today, the 31-year-old is the founder of Brian George Trading CC, a Namibian business she started in 2020. “What began as a small idea has grown into something truly special a business that creates opportunities, uplifts others, and brings joy to my customers,” she said.
Sheehama didn’t start with big investors or fancy offices. It started with her voice when she began MCing at events and doing voiceovers, saving every bit she could. With that money, she invested in something that she loved, which is making homemade chili sauces using fresh ingredients from local farmers. Her sauces, crafted with care and a dash of passion, quickly caught people’s attention. As her confidence grew, so did her dreams. In 2023, she introduced FoGlow, her very own line of cosmetics and skincare products. The range includes soaps, lotions, oils, and hair care essentials, all made with love, attention, and quality.
“I wanted to create products that make people feel good in their own skin,” she said.
Moreover, she didn’t stop there. In 2024, she launched a personal shopping service, assisting clients in purchasing clothing and other items from South Africa and Angola. Whether it’s finding the perfect outfit or running errands, she ensures her clients get exactly what they need, without the stress of cross-border shopping.
“Honestly, what pushed me to start my own business was being fired. It was painful, and I faced rejection from people I thought would help me. But that struggle sparked something inside me and I decided to turn my setback into a comeback,” she stated.
Today, the business Brian George Trading CC employs five people and continues to grow. For her, that means more than just business, it means security for her family and hope for her community.
“My business is my main source of income. Because of it, I can send my children to school, support my parents and siblings, and even help others in need. It’s a blessing,” she said.
She explained that, running a business has not been easy. There are months when sales are slow, and funds are tight.
“During tough times, I focus on what’s most important keeping the lights on, paying rent, and making sure my boys are taken care of. I’ve learned to be creative with money and never to give up, no matter how hard it gets,” she said.
Sheehama further said, she has not received any government funding yet, but she remains hopeful.
“I believe I was meant to be my own boss. I want to create jobs and opportunities for others. I have already taken the first step, and I trust that one day, support will come,” she said.