Monika Amunyela

Students from the University of Namibia (Unam) have revived the #LosDieChoef campaign to address the rising use of vapes among youth. Originally launched in May 2025 as part of the Access to Education campaign, it addresses growing concerns about vaping spreading from secondary to primary schools.

Nanso spokesperson and Jessy Abraham, who is also involved in the campaign, said the initiative was prompted by an increase in complaints from teachers. 

He said vapes are still widely available, with sales remaining high and products being quite affordable. 

“There was a surge in vape usage in secondary schools, primarily. We received an increased number of complaints from teachers and principals about vape confiscations. The campaign was relaunched again this year in March, as the vaping culture has now infiltrated primary schools,” she said.

This year, the campaign is working in partnership with the City of Windhoek to create a bigger impact. 

Abraham noted that the initiative will target both young people and adults. 

“The campaign is nationwide, and it focuses on areas where the demographic is congested. We will start off at learning institutions and vocational training centres, and also engage the workforce. In some cases, vaping culture in youth is bred at home via observation from adults,” she said.

Eva Museta, who is also part of the task force, highlighted the risks and serious consequences that come with vaping. 

“Vaping contains nicotine, which is quite addictive. It also affects the respiratory system and contributes to illnesses such as acute respiratory failure,” she said. She added that smoking vapes also affects one’s cognitive function, as most users are still undergoing brain development.

Regulations

Beyond awareness, the campaign also aims to support the enforcement of local regulations. 

“Last year, the City of Windhoek declared vaping under the same category as public cigarette smoking. We aim to help enforce this regulation and educate the public about it,” said Abraham.

The campaign continues to pursue partnerships. After working with the Africa Alcohol Policy Alliance, it stressed that its approach focuses on education rather than punishment. 

“This campaign is not a calling out, but rather a calling in,” Abraham said.

 She stressed the importance of changing attitudes and promoting healthier choices.

Abraham also points out that many young people are aware of the dangers of, however, they struggle to stop due to addiction and peer pressure. 

“Social media further normalises vaping among young people,” he concluded. 

-mamunyela@nepc.com.na