WINDHOEK– The public has until this Saturday to vote for a new Team Namibia logo.
The campaign is aimed at the younger generation, as they have the power to change consumer behaviour towards supporting local products and services to secure a sustainable future for Namibia, says Team Namibia’s Chairperson, Tarah Shaanika.
“Members of Team Namibia believe change comes from taking action, so we want to give young people the opportunity to take action and tap into their sense of national pride. If we can get young generation to believe in Team Namibia and give them the opportunity to vote, they can bring about change through pressure on their parent, their peers and the country,” says Shaanika
The two logos have been developed by The Jupiter Drawing Room/O&L Advertising in Namibia, aimed to appeal to consumers on an emotional and rational level, and create a strong identity for Team Namibia. Managing Director of the Jupiter Drawing Room, Nicky Schermer, says “We wanted to create standout and differentiate Team Namibia within a cluttered landscape through a simple, iconic design that in the organization’s positioning.”
“Logo A celebrates the shape of Namibia built up in layers representing our famous desert, dunes and contrasting landscapes. In this way, it symbolises building, growth and working together, because without all the part, Namibia wouldn’t be complete. And Logo B is inspired by our sun, an icon on our flag and a source of light and energy in Namibia. The various dots show the vast group of Team Namibia members and the great energy that is create when they comes together. This gives the logo an energetic feel and symbolises movement and optimism toward a bright future,” explains Schermer.
Voters can enter the competition on Team Namibia’s Facebook page or sms “LOGO A” or “LOGO B” to 5001, and stand a chance to win a bank account with FNB worth N$3,000; shopping voucher from Pick n Pay Namibia worth N$ 3,000 or mobile handset to the value of N$ 3,000 from TN Mobile (powered by Telecom Namibia).
The new logo will feature on packing, retail outlets, advertising and social media once official launched.